Rafaela Heming Rafaela Heming

The 10 AI tasks I automate every week as a founder

How I automate tasks with AI as a solo founder: 10 real weekly automations, from inbox triage to research, with honest notes on what still needs me.

The tasks worth automating with AI are the ones that repeat weekly, follow a pattern, and drain you without requiring your judgment: email triage, meeting notes, content repurposing, research summaries, reporting, and the rest of the list below. As a founder running Gut Goddess with AI and no engineers, I automate ten of these every single week, and together they hand me back somewhere around a full working day. Here they are, with honest notes, including the ones that still need babysitting.

The communication pile

1. Inbox triage. Every morning, AI sorts my inbox into needs-me-today, needs-me-eventually, and needs-nobody. It drafts replies for the first pile in my voice, because I trained it on my actual emails. I still send everything myself. The drafts are about eighty percent right, and editing eighty percent takes a fraction of the energy of staring at a blank reply box.

2. Meeting notes and follow-ups. Calls get transcribed, summarized, and turned into action items before I’ve refilled my tea. The follow-up email drafts itself from the transcript. I used to lose entire evenings to “I’ll just write up today’s calls.” Not anymore. Those evenings are mine again.

3. Workshop admin. Pre-workshop questionnaires get summarized into a one-page brief about each team: their tools, their fears, their most-hated recurring task. I walk into every session already knowing the room.

The content engine

4. Repurposing. One newsletter becomes a LinkedIn post, an Instagram caption, and workshop material. The AI does the reshaping; I do the taste. Of everything here, this one gives back the most for the least setup, and it’s the easiest place to start.

5. First drafts from voice notes. I ramble into my phone on walks, and AI turns the rambles into structured drafts. My best ideas arrive mid-walk and used to die there. Now they get captured, chaos and all, and tidied later.

6. The content calendar sanity check. Weekly, AI reviews what I’ve published against what I planned and tells me where I’m drifting. It is politely relentless about this. Like a personal trainer for consistency, minus the whistle.

The founder brain work

7. Research digestion. New gut health studies, AI tool launches, competitor moves: AI reads the long versions and gives me summaries with links so I can verify anything that smells off. And things do occasionally smell off. Verification stays in the loop, always. I learned that lesson the expensive way.

8. User feedback clustering. Gut Goddess feedback from all channels gets grouped into themes weekly: what’s confusing, what’s loved, what’s requested. Patterns I would have caught in a month surface in minutes. This one automation has quietly steered more product decisions than any brainstorm.

9. Metrics narration. Instead of squinting at dashboards, I have AI turn the week’s numbers into three paragraphs: what moved, what didn’t, what deserves my attention. Numbers I’d postpone reading become a story I actually read.

10. The Friday review. My calendar, sent emails, and completed tasks get compiled into a summary of where the week really went, compared against what I said mattered on Monday. Occasionally brutal. The week I discovered I’d spent eleven hours on something I’d labeled “quick fix” was a character-building Friday.

What I deliberately don’t automate

Anything involving trust. Difficult conversations, investor updates, replies to a user who shared something vulnerable about her health. AI can help me think about these, but the words that reach the person are mine, typed by my own silly human hands, sometimes with caps-lock accidentally on.

The pattern behind all ten, if you want to build your own list: automate the assembling, sorting, and summarizing. Keep the judging, deciding, and relating. The machine does the rough carpentry. You do the part with your name on it.

Start with one. Repurposing or meeting notes, probably. One automation that survives three weeks beats five that collapse by Friday.

FAQ

What tasks should I automate with AI first?

Start with whatever repeats weekly and makes you sigh when it appears. For most people that’s meeting notes, email drafting, or turning one piece of content into several. Pick a task where an imperfect draft still saves you time, because early automations are imperfect.

Do I need coding skills to automate tasks with AI?

No. Everything on my list runs on plain-language instructions in tools like ChatGPT and Claude, plus a few no-code connectors. I built an entire app without engineers. Your weekly reports do not require a computer science degree, I promise.

How much time does AI automation actually save?

For me, roughly a day a week across these ten. Your number depends on how repetitive your work is, but most people in my sessions find three to five hours in the first week, mostly from writing tasks and meeting follow-ups.

——

If you read this list and thought “fine, but my week is different,” good. It should be. In a 1-1 AI session we build your list, from your actual week, and set the automations up together. Teams get the same treatment in a workshop. My contact page is where that starts.

Read More
Rafaela Heming Rafaela Heming

AI workshop for teams: what actually happens in one

AI Workshop for Teams: What Actually Happens in One
Meta description: What happens in an AI workshop for teams? A workshop leader walks you through the format, the a-ha moments, and what your team leaves with.

An AI workshop for teams is a hands-on session, usually two to four hours, where your people learn to use AI on their own real work: their actual emails, reports, spreadsheets, and recurring headaches. Not a lecture about the future of technology. Not a demo where one enthusiastic person types while everyone else checks their phone. Everyone’s hands on keyboards, everyone leaving with something they built that morning.

I run these, so I’ll just show you the inside.

The first thirty minutes: clearing the fog

Every team arrives with the same invisible baggage. A few people use ChatGPT daily and feel smug about it. A few tried it once in 2023, got a bad poem, and quietly decided AI wasn’t for them. Most sit somewhere in the middle: curious, slightly guilty they haven’t “learned AI” yet, unsure what that would even mean.

So we start by lowering the temperature. I explain what these tools actually are and what they’re genuinely bad at, in plain language, with zero jargon. I tell them how I built Gut Goddess, my gut health app, with AI and not a single engineer, including the part where a bug ate three days of my life because I trusted the machine a little too enthusiastically. The room relaxes. If the workshop leader has been publicly humbled by this technology, nobody has to pretend to be an expert.

That honesty is not a warm-up trick. It’s the foundation. People don’t learn while they’re busy protecting their ego.

The middle: your work, not example work

Before the session I collect real tasks from the team. The report someone rebuilds every Monday. The customer complaints that take forever to answer well. The proposal template everyone hates.

Then we do those tasks. Live, together, with AI.

This is where the a-ha moments happen, and they’re weirdly personal. The operations lead who watched a two-hour reporting task collapse into fifteen minutes went silent, then said “I need a moment.” The marketing manager discovered she could paste ten pages of survey responses and get themes in seconds. Someone always tries to break the AI, which I encourage, because watching it fail teaches judgment faster than watching it succeed.

We also cover prompting properly at this stage: context, examples, format, asking the model to check itself. But taught through their tasks, not slides. A prompting principle you used on your own annoying spreadsheet sticks. One you saw on a slide evaporates by Thursday.

The last hour: making it stick

A workshop that ends at the applause is a wasted afternoon. So the final stretch is about Monday morning.

Each person picks one workflow from the session and we make it repeatable: a saved prompt, a custom assistant, a simple checklist. The team agrees on a few ground rules together, like what data never goes into public tools and how AI-drafted work gets reviewed. If leadership is in the room, and they should be, we talk honestly about expectations, because “we did a workshop” and “we work differently now” are separated by exactly this hour.

I also leave homework. Small, specific, slightly fun homework. People roll their eyes and then do it, and that’s when the change actually lands.

What a team walks out with

Concretely: three to five working AI workflows built on their real tasks, a shared vocabulary so “just ask the AI” stops being a vague suggestion, a set of safety ground rules, and, this one matters most, calibrated confidence. Not hype. Not fear. A grounded sense of “I know what this tool is for, and I know when to double-check it.”

Teams tell me the strangest benefit is cultural. Once everyone’s played with AI together, badly, in a safe room, the shame around not knowing dissolves. People start sharing prompts in Slack like recipes.

FAQ

How long is a typical AI workshop for teams?

Half a day is the sweet spot: long enough to build real workflows, short enough that nobody’s brain leaks out. Some teams book a full day or a series of shorter sessions. Under two hours you get inspiration but not habits, and habits are the point.

Do participants need any technical background?

None. Truly none. My best workshop students have been the self-declared “not tech people,” because they arrive with zero bad habits and very real problems to solve. If your team can write an email, they can do everything in the session.

How many people should attend an AI workshop?

Eight to fifteen is ideal: small enough that everyone gets individual attention on their tasks, large enough that different roles cross-pollinate. Bigger groups work with adjusted formats. Mixed seniority helps, and leadership in the room changes what happens afterwards.

Read more about the AI workshops I host.

——

If your team is somewhere between AI-curious and AI-guilty, that’s exactly who these are for. Reach out through my contact page and tell me what your team actually does all day. We’ll build the workshop around that, and I promise nobody will have to watch a slide about the future of work.

Read More
Rafaela Heming Rafaela Heming

How to use ChatGPT for your small business without sounding like a robot

The way to use ChatGPT for your small business without sounding like a robot is to feed it your voice before you ask it for words. That means giving it examples of how you actually write, context about who your customers are, and clear instructions about what you want, then editing the output like a boss instead of publishing it like a fan. Skip those steps and you get the same polished nothing every other business is posting right now.

You’ve seen it. The “exciting news!” posts. The emails that “hope this finds you well.” You can smell them from three scrolls away.

Let’s not do that to your customers.

The way to use ChatGPT for your small business without sounding like a robot is to feed it your voice before you ask it for words. That means giving it examples of how you actually write, context about who your customers are, and clear instructions about what you want, then editing the output like a boss instead of publishing it like a fan. Skip those steps and you get the same polished nothing every other business is posting right now.

You’ve seen it. The “exciting news!” posts. The emails that “hope this finds you well.” You can smell them from three scrolls away.

Let’s not do that to your customers.

Why AI writing sounds robotic in the first place

ChatGPT was trained on most of the internet, so when you give it no direction, it gives you back the average of the internet. Average tone, average structure, average enthusiasm. Nobody’s voice, because it’s everybody’s voice.

The fix is not a better model. The fix is a better brief. When I write anything with AI for Gut Goddess, the app I built with AI and no engineers, I never start with “write a post about X.” I start with who it’s for, what I actually think about the topic, and two or three past pieces of mine so the model can hear me. The difference is night and day. Or more precisely, the difference between me and a press release.

Build a voice kit before you write a single word

Do this once and reuse it forever. Open a document and collect:

  • Three to five pieces of writing that sound most like you. Emails, posts, even long WhatsApp messages to clients.

  • A short list of things you’d never say. Mine includes “game-changer” and any sentence with three exclamation marks.

  • One paragraph about your customers: who they are, what they worry about, how they talk.

Now every time you ask ChatGPT for words, paste the kit first and say “write in this voice, for these people.” Better yet, set it up once in a custom GPT or a Claude Project so it’s always loaded. Twenty minutes of setup, and every future draft starts eighty percent closer to you.

The workflows that actually save small businesses time

Words are the obvious use, but they’re not the biggest one. In my workshops the moments that make small business owners sit up straight are usually these:

Customer replies. Paste a tricky customer email and your rough, honest reaction (“we can’t refund this but I don’t want to lose her”). Ask for three reply options in your voice. Pick, tweak, send. Ten minutes becomes two.

Turning one thing into five things. You wrote one good newsletter? That’s also an Instagram caption, a LinkedIn post, an FAQ answer, and a script for a reel. ChatGPT is exceptional at reshaping content you already made, because your voice is right there in the source.

Thinking, not just writing. Ask it to argue against your pricing, poke holes in your launch plan, or role-play your most skeptical customer. I did this before every big Gut Goddess decision and it caught things my own excitement had steamrolled past.

The boring back office. Job descriptions, terms and conditions drafts, meeting summaries, spreadsheet formulas you’d otherwise google for twenty minutes. Zero glamour, enormous hours saved.

The rules that keep you sounding human

First, you are the editor, always. If a sentence doesn’t sound like something you’d say out loud, cut it or say it your way. Reading the draft aloud is embarrassingly effective.

Second, keep your specifics. AI will happily smooth out the detail about your shop dog or the client who cried happy tears, and those details are the whole reason people buy from you instead of a chain.

Third, never publish anything you haven’t fact-checked. ChatGPT states wrong things with the confidence of a man explaining your own job to you. Charming, until it’s in your newsletter.

FAQ

Is ChatGPT free for small business use?

There’s a capable free tier, and paid plans (roughly the price of a few coffees a month) that get you better models, custom GPTs, and higher limits. For most small businesses the paid plan earns itself back in the first week of saved hours.

Can customers tell when content is AI-written?

They can tell when it’s lazily AI-written: generic phrasing, no specifics, weirdly formal warmth. Content you briefed well and edited honestly reads as yours, because it is. The tool wrote a draft; you made the decisions.

What should a small business never use ChatGPT for?

Anything you can’t verify (legal claims, medical claims, competitor “facts”), and anything containing sensitive customer data unless you’ve checked your privacy settings and local rules. Also apologies. Write your own apologies. People know.

——

If you’d like someone to sit with you, look at your actual business, and build these workflows together instead of guessing alone at 11pm, that’s literally what I do. Book a 1-1 AI session or a team workshop through my contact page and bring your messiest use case. Those are my favourite.

Read More
Rafaela Heming Rafaela Heming

What is prompt engineering (and do you actually need it in 2026)?

Prompt engineering is the practice of writing instructions to an AI in a way that reliably gets you the result you want. That’s it. It sounds like a job title invented by someone with a LinkedIn premium subscription, and for a while it kind of was, but underneath the buzzword sits a real skill: knowing how to tell a very capable, very literal assistant exactly what you need.

Do you need it in 2026? Yes and no, and I’ll be specific about which parts.

Prompt engineering is the practice of writing instructions to an AI in a way that reliably gets you the result you want.

That’s it. It sounds like a job title invented by someone with a LinkedIn premium subscription, and for a while it kind of was, but underneath the buzzword sits a real skill: knowing how to tell a very capable, very literal assistant exactly what you need.

Do you need it in 2026?

Yes and no, and I’ll be specific about which parts.

What prompt engineering actually means

When ChatGPT first exploded, people discovered that the same question phrased two different ways produced wildly different answers. Ask “write me a marketing email” and you get beige. Ask “write a 120-word email to busy women who already know my product, warm tone, one clear ask, no exclamation marks” and suddenly the machine behaves.

Prompt engineering grew out of that gap. It covers things like giving the AI context about who you are, telling it the format you want, showing it examples of good output, and asking it to think step by step before answering. None of this is engineering in the bridges-and-blueprints sense. It’s closer to briefing a freelancer.

A very fast, slightly overconfident freelancer who never sleeps.

What changed between 2023 and now

The models got dramatically better at guessing what you meant. In 2023 you needed magic phrases and elaborate role-play setups (“you are a world-class copywriter with 20 years of experience..”) just to get decent output. In 2026, the models fill in a lot of blanks on their own. The exotic tricks matter less. The fundamentals matter more.

I learned this building Gut Goddess, my gut health app, with AI and zero engineers. Not one. When my prompts were vague, I paid for it in redos. Eleven redos on one feature, at my personal record, because I kept saying “make it feel friendlier” instead of describing what friendly meant on an actual screen. The model wasn’t failing. My brief was.

So the skill didn’t die. It just moved from incantations to clarity.

The three habits that still pay off

If you keep only three things from the entire prompt engineering universe, keep these.

Context first. Tell the AI who you are, who the output is for, and what you’ll do with it. “I run a two-person studio, this email goes to lapsed clients, I want them to book a call” beats a paragraph of adjectives.

Show, don’t describe. Paste an example of something you loved and say “match this tone.” One good example outperforms ten instructions about voice. I keep a folder of my own best writing exactly for this.

Make it check itself. Ask the AI to list its assumptions, or to critique its own draft before you read it. This one habit catches most of the confident nonsense before it reaches you.

Notice what’s missing: no secret keywords, no prompt templates you have to buy from a stranger on the internet. Good news for your wallet.

So, do you need it?

You do not need a prompt engineering certificate, a course with a countdown timer, or a 400-prompt PDF bundle.

You do need the underlying skill, which is really the skill of delegating clearly. If you’ve ever briefed a designer, onboarded an assistant, or explained a recipe to a partner who “helped” in the kitchen, you already have the raw material. The people who get the most out of AI in my workshops are rarely the most technical ones. They’re the ones who know what they want and can say it plainly.

That’s learnable. Usually in an afternoon, honestly, with someone pointing at your actual prompts and saying “here, this word is doing nothing.”

FAQ

Is prompt engineering still a real job in 2026?

As a standalone job title, mostly no. As a skill folded into other jobs, absolutely yes. Marketers, founders, operations people, and writers who prompt well simply produce more, faster. Companies stopped hiring “prompt engineers” and started expecting everyone to prompt competently.

How long does it take to learn prompt engineering?

The fundamentals take a few hours of deliberate practice: context, examples, format, self-checks. Getting fluent takes a few weeks of using AI on your real work rather than test questions. It’s much closer to learning to write a good brief than learning to code.

What’s the biggest prompt mistake beginners make?

Being vague and then blaming the model. “Make it better” is not a prompt, it’s a wish. Say what better means: shorter, warmer, aimed at whom, in what format. The second biggest mistake is accepting the first answer instead of pushing back like you would with any collaborator.

———

I teach this stuff for a living now, usually to people who swore they weren’t “AI people” until about forty minutes in. If you want to skip the trial and error I paid for, book a 1-1 AI session with me, or bring your whole team and we’ll do a workshop. Everything starts at my contact page. I’m glad you asked :)

Read More
Rafaela Heming Rafaela Heming

The Power of Hands-on Thinking: What LEGO® Serious Play® Really Is

Looking for creative team building in Amsterdam?

Discover how LEGO® Serious Play® offers a powerful, hands-on approach to help teams connect, communicate, and solve challenges together. In this blog, certified facilitator Rafaela Buena shares how this unique method—developed by the LEGO Group—uses play to spark deep reflection, fresh thinking, and meaningful collaboration. Whether you’re planning a strategy day, offsite, or leadership retreat, this is team building with real impact.

We don’t always know what we think—until we build it.

There’s a moment that happens in every LEGO® Serious Play® session I run.

Someone sits down, unsure. Maybe even skeptical. There are bricks on the table. A prompt is given. And then people get silent. Just the sound of music and bricks moving.

Three minutes later, they begin to explain what they built.

And suddenly: clarity.

Words that didn’t come before are now flowing. Ideas that felt vague now feel real. The model in front of them becomes a mirror. Not of what they know, but of what they didn’t know they knew.

That’s what LEGO® Serious Play® does: It brings the invisible into form.

It’s not about LEGO.

It’s about you.


Let’s get this out of the way:

You don’t need to “be creative”. You don’t need to know how to build.

This is not play for play’s sake. It’s not corporate fun day or an icebreaker with bricks.

LEGO® Serious Play® is a facilitated method designed to help you access deeper thinking, surface what’s unsaid, and unlock meaningful dialogue—with yourself, or with your team.


LEGO® Serious Play® is a method created by the LEGO Group, designed to help individuals and teams think with their hands.


You build models with LEGO bricks in response to carefully crafted prompts. Then, you explain what you built. What happens in between—the hands working before the words arrive—is where the magic is.

It’s physical. Embodied. And surprisingly emotional.

Because we’re not just talking. We’re showing. We’re holding space for stories to emerge—not from the brain alone, but from the whole self.

Why it works

In my work—whether I’m hosting an event, guiding a team session, or helping someone prepare to speak—I’ve learned one thing over and over:

People don’t need more information.

They need more connection.


And connection doesn’t come from PowerPoint. It comes from presence. From trust. From feeling like you’re allowed to speak—and be heard.

That’s what LEGO® Serious Play® creates, a space where:

  • Every voice is equal

  • Metaphors open up new ways of seeing

  • Tensions surface in a safe, non-confrontational way

  • Insight isn’t told—it’s discovered

What’s possible for you?

You might be a team lead navigating change.

A founder trying to articulate your values.

A coach helping others define what success means now
Or maybe you’re just someone who wants to feel more connected—to your thoughts, to your work, to the people around you.


LEGO® Serious Play® can meet you there.

It’s adaptable to so many questions:

  • Who are we, as a team?

  • What’s getting in the way of our collaboration?

  • What do I want next in my life or career?

  • What does success actually look and feel like for me?

Whatever your question is, this method helps you answer it—not just intellectually, but physically, relationally, and with clarity you didn’t know was there.

Let’s build something real

As a certified LEGO® Serious Play® facilitator, I bring this work into rooms where people are ready to get unstuck, reconnect, or simply approach a challenge in a new way.

I work with companies, communities, and individuals across formats: team sessions, retreats, strategy days, or one-on-one clarity workshops.

Curious what it could look like for you or your team?

Book a meeting today and let’s talk.

Read More
Rafaela Heming Rafaela Heming

How to Improve Team Communication Without Another Awkward Team-Building Activity

Is your team “fine” but communication is falling flat? Discover how a LEGO® Serious Play® workshop can improve team communication by turning fun bonding into real conversation.

Your team doesn’t need more forced fun — it needs a space where real conversations can happen. Here's how to create it.

You sat across the table from your candidate, reading more than just their CV. In a serious interview setting, you noticed everything: their tone of voice, how they spoke about past teams, the way they described what mattered to them. You picked up micro-signals, trying to figure out how they move through the world and how they think. Fast-forward to today: now that individual is part of your team.

And they’re all so different. One is a born doer, jumping into every new idea. Another is quieter and slower to voice concerns – but when they do speak up, it’s always the thing no one else noticed. There’s one who keeps momentum high, one who asks the hard questions, and one who makes sure no detail slips through the cracks. It works... most of the time. But sometimes you feel a communication gap is holding the group back.

When it comes to real collaboration, there are moments where something feels off. People seem just slightly out of sync. Misunderstandings pop up that didn’t need to happen. Ideas get lost in translation. Everyone’s trying their best – but somehow, they’re not quite getting it right. The team gets along fine on the surface, yet deeper down, they struggle to really talk.

Team Bonding Activities
vs.
Real Communication

So you think: Maybe we need to do something fun together – build trust, loosen up, improve communication. A team outing might help everyone relax, right? Yes — and also, no.

Mini golf won’t get you there. Neither will the usual pizza Fridays or escape-room adventures. While shared laughs do matter for camaraderie, bonding alone doesn’t automatically create space for the honest, deeper conversations your team needs.

For people to bring more of themselves into the room, they need more than just a fun break. They need a different kind of space – one where expectations shift, every voice is invited to contribute, and the playing field is literally leveled.

A Different Approach: LEGO® Serious Play® for Open Team Conversations

This is where I introduce you to LEGO® Serious Play®. No, it’s not a “build a LEGO® castle together” kind of team game. It’s a facilitated team communication workshop backed by research in neuroscience, learning, and systems thinking. LEGO® Serious Play is designed to help teams explore real issues in creative, judgment-free ways. Everyone builds. Everyone shares. Everyone listens. And most importantly: everyone is heard.

Through LEGO® Serious Play®, your team can tackle topics that don’t come up in a regular meeting – the hidden tensions, unspoken priorities, mismatched expectations, vague goals, or stuck collaboration patterns that often simmer beneath the surface. Team members build models with bricks as metaphors, which opens up honest dialogue about these challenges. Complex or sensitive ideas become easier to discuss because they’re represented in a tangible form.

People who don’t usually speak up suddenly feel comfortable contributing – not because they’ve magically turned extroverted, but because the format makes it safe and fast to participate. The bricks help translate thoughts into physical models. When you can literally see what someone means, it becomes much easier for the whole team to understand, ask questions, challenge ideas, and align on next steps. In short, LEGO® Serious Play creates a level playing field where improving team communication isn’t just an abstract goal, but a hands-on experience.

What a LEGO® Serious Play® Workshop Looks Like

So what does it actually look like in practice? You don’t need a three-day offsite or an expensive retreat to reap the benefits. In fact, just a few focused hours can be enough. In a typical workshop, the team shows up not to perform or compete, but to build, reflect, and get curious together in a guided session.

Depending on your needs, the workshop might explore questions like:

  • What each person brings to the table – and what they need from others.

  • How the team defines success, alignment, or trust.

  • What’s holding the group back from its full potential.

  • How the team can move through change with clarity and shared ownership.

Throughout the session, we don’t talk at each other – we build together. In that process, something deeper emerges. The room often gets quiet in a focused way, as everyone is thinking with their hands. Then it comes alive with rich stories as people share the meaning behind their models. The LEGO® bricks serve as a common language, so even abstract concepts become visible and discussable.

Fun with Depth: Building Real Team Communication

Yes, there’s play involved – it is fun – but it’s fun with depth. And let’s be honest: most teams don’t need another Slack message, trust fall, or motivational quote to plaster on the wall. They need space to listen differently, speak more honestly, and see one another through new eyes. That’s exactly what a LEGO® Serious Play workshop offers.

It transforms “fine” teams into
truly connected teams
by turning play into a
serious catalyst for open communication.

That’s why I keep bringing LEGO® Serious Play into my work with teams, meeting them wherever they are at. As a facilitator, I’ve seen even the most reserved individuals open up when given this outlet. Issues that might take months to surface in regular meetings can arise (and be resolved) within a single afternoon of building and storytelling. The result? Your team leaves not only with creative LEGO® models on the table, but with clearer alignment, renewed trust, and concrete ideas for moving forward together.

Feeling like your team is doing “fine,” but suspect something crucial is missing beneath the surface? Let’s build something more real, together. For more information about me and my approach, you can check out what other services I offer as well. I’m based in the Netherlands and work with teams across Europe, helping create space for these kinds of breakthroughs. If you’re curious to experience this hands-on method for yourself, feel free to contact me to book a LEGO Serious Play workshop for your team. Let’s turn your team’s polite nods into meaningful conversations and real results.

Read More
Rafaela Heming Rafaela Heming

The moment the first words come out: Thoughts on Hosting, Speaking, and Being a Mirror

In front of an audience, you become their mirror. And although invisible, your emotions are reflected.

Hosting an event is

being a mirror.

The invisible work
is what you let be reflected.

It must be something physical.

Maybe it’s the way my brain is wired. All elements are there, but nervousness does not arrive.

The lights shine so brightly that I can’t see a single face in the crowd. The mic receiver presses gently against my back like a reassuring hand. My feet are firmly grounded. Every word about to leave my mouth must be the right one.

Everything is timed. Every second of the now is stitched from days, sometimes months, of preparation.

And yet, the weight of that preparation disappears. It belongs to the past.

We’re here now. A breath in.

I feel the audience. Their breath is held. They’re waiting. What is going to happen? Eyes wide. Chins slightly raised. Energy taut. My co-host and I glance at each other. The intro music is late. Or is it? It feels like a 10-minute delay. Maybe it’s been 3 seconds.

When your senses are sharpened, time stretches. The Earth itself seems to wait for your cue, like your attention alone is what keeps it spinning.

And then, the music plays.

We nod. We step in.

"Welcome everyone!"

The words land with clarity and ease. Simple words carried with the right energy. And something shifts in the room. The shoulders lower just slightly. The audience is still hyper attentive, but the weight is starting to disappear.

This is the quiet, almost invisible work of a host. It’s the work of invitation. Of energy translation. Of making space.

You set the emotional tone.
And without tension, the audience can receive.

At events like the Fastned Days or All Hands gatherings, I saw this happen again and again. People would come with something important to share—numbers, challenges, ideas, future plans. But none of it matters if the room is closed. And the room is always closed, at first.

Until someone opens it.

That’s the role of a good host. You’re not the star. You’re the switch.

After every event, someone would say:

“Wow, you’re such a natural.”

“You weren’t nervous at all—I felt calm because you were calm.”

Maybe it is how I’m wired. But that doesn’t mean it can’t be learned.

Because speaking well isn’t about perfection. It’s not about memorizing every line or erasing your nerves. It’s about becoming a mirror. When you feel safe, others feel safe. When you speak from clarity, others can follow.

Hosting, speaking, moderating—these are not performance arts. They are relational ones. They are not about knowing everything. They are about presence. About building a bridge between your preparation and their attention.

And here’s the most important thing for you who's about to give a speech:

You’ve already done the work.
Not just last week, in your slides and script.

But in everything that brought you here.

Every choice, every experience. You already carry the knowledge. Now your only task is to speak it out loud—clearly, kindly, confidently.

That’s where I come in.

As a freelance host, moderator, and LEGO® Serious Play® facilitator, I help people step into that space with confidence. I help your ideas land—not just on slides, but in minds. I help your audience breathe with you, think with you, and walk away having felt something real.

Because that’s what a good event does. It’s not just a transfer of information.

It’s a shared moment of meaning.

Read More