Founder building Gigi. AI workshops, coaching and keynotes that get teams actually using AI.
I’m Rafaela Buena. I build an AI product every day, and I teach teams, leaders and business owners to use AI on their real work, in plain English, the same week.
Amsterdam · across the Netherlands · online
Book a free discovery call Meet Gigi
Fastned · EV Comms Leader of the Year 2024 · 15 years leading comms in 100+ countries
Building Gigi
Gigi is an AI companion for women’s gut health. You talk to her like a friend, she remembers what you tell her, and she helps you see how food, sleep, mood and cycle connect.
Gigi is now in her first pilot, and I’m building a network of gut health practitioners she can recommend to the women who use her.
I’m the founder, and I build Gigi hands-on with AI every day as a non-engineer. Before Gigi, I spent 15 years leading PR, marketing and internal communications across Europe and in 100+ countries. Connect with me on LinkedIn.
Join my next open session
Not ready to book for your team?
Come to an AI Lab in Amsterdam or online and try it yourself first.
ServicesHow I can help
AI Literacy Programmes: a practical programme that helps your organisation build the AI literacy the EU AI Act asks employers to support, without the jargon or fear. AI literacy for teams
Hands-on sessions where your people practise on their own tasks: an AI Exploration half-day, a Prompt Engineering Masterclass, or Build Your First AI Agent. Built for communications, marketing, HR and creative teams, and L&D programmes.
Talks that make AI make sense to a mixed audience, and warm, sharp moderation for AI panels, conferences and all-hands.
For founders, solopreneurs and small business owners. We put AI to work in your business and you learn to run it yourself. No black boxes, no dependency on me.
Why meWhy teams book me
I teach from practice, not from slides. I’m building Gigi, an AI companion for women’s gut health, hands-on with AI, as a non-engineer. Everything I teach, I use that week in my own company.
I know how people change. Before AI, I spent 15 years leading PR, marketing and internal communications across Europe and in 100+ countries. Getting software installed is easy. Getting people to actually change how they work is the hard part, and that’s where I come in.
People leave able to do it. Every session is built on your team’s real work. Participants walk out with prompts, workflows or a working agent they use on Monday, and they understand how it works.
“Rafaela organised the content and prepped the often inexperienced speakers and made it an exciting and energising programme. She had full responsibility for the programme and made it energising and engaging.”
— Victor van Dijk, CFO, Fastned
What people say
“Her adaptability and genuine care make her an exceptional choice!”
— Claudia Quaglia, multidisciplinary artist
“Thank you Rafa for all the ingenious things you brought into Fastned. Out of all of these, your humour and your infectious energy will be missed the most 🤘 The organisation of last year's Fastned Days was fantastic.
The world needs more Rafas!!!”
— Georg Schmidt-Holzmann, Director Construction, Fastned
“Her professionalism, guidance, and skills.
Rafa’s ability to make complex, challenging sessions and events onstage appear natural and intuitive, while simultaneously being engaging, informative and entertaining, is seriously impressive.
Her approach is contagious: she makes others relax on stage alongside her, meaning their content and output is equally more engaging and entertaining for them and their audience. This is a rare gift!”
— Teddy Kealey, Expansion Lead, Fastned UK
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Frequently asked questions
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Rafaela Buena is an Amsterdam-based AI educator, speaker and founder. She runs hands-on AI workshops for teams, 1:1 AI coaching for business owners, and AI keynotes, and she is building Gigi, an AI companion for women's gut health. Before AI, she led PR, marketing and internal communications across Europe for 15 years.
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Yes. All sessions run in English, and can also be delivered in German or Portuguese. That makes them a good fit for international teams in the Netherlands.
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No. Sessions are designed for mixed levels, including complete beginners, and use plain language and people's real tasks.
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On-site at your office in Amsterdam or anywhere in the Netherlands, at a venue in Amsterdam, or fully online.
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Book a free 20-minute discovery call. We'll talk about your team and goals, and I'll recommend a format and send a proposal.