AI workshops, coaching and keynotes that get teams actually using AI.
I'm Rafaela Buena. I build an AI product every day, and I teach teams, leaders and business owners to use AI on their real work, in plain English, the same week.
Amsterdamacross the Netherlandsonline
15 years
leading comms in 100+ countries before AI
How I can help
Pick the format that fits your people.
For teams
AI Workshops for Teams
Hands-on sessions where your people practise on their own tasks: an AI Exploration half-day, a Prompt Engineering Masterclass, or Build Your First AI Agent. Built for communications, marketing, HR and creative teams, and L&D programmes.
Learn moreYour AI Chief of Staff
A self-paced online course to put Claude to work on your content, files, research and admin.
For events
AI Keynotes & Event Hosting
Talks that make AI make sense to a mixed audience, and warm, sharp moderation for AI panels, conferences and all-hands.
Learn more
For founders
1:1 AI Coaching
For founders, solopreneurs and small business owners. We put AI to work in your business and you learn to run it yourself. No black boxes, no dependency on me.
Learn moreFor organisations
AI Literacy Programmes
A practical programme that helps your organisation build the AI literacy the EU AI Act asks employers to support, without the jargon or fear.
Why me
Why teams book me
- 01
I teach from practice, not from slides.
I'm building Gigi, an AI companion for women's gut health, hands-on with AI, as a non-engineer. Everything I teach, I use that week in my own company. - 02
I know how people change.
Before AI, I spent 15 years leading PR, marketing and internal communications across Europe and in 100+ countries. Getting software installed is easy. Getting people to actually change how they work is the hard part, and that's where I come in. - 03
People leave able to do it.
Every session is built on your team's real work. Participants walk out with prompts, workflows or a working agent they use on Monday, and they understand how it works. - 04
Plain English, real tasks.
Sessions are designed for mixed levels, including complete beginners. No jargon, no fear: just your people getting useful results on their own work.
“Rafaela organised the content and prepped the often inexperienced speakers and made it an exciting and energising programme.”
Victor van Dijk · CFO, Fastned
Who do you want to hear it from?
Natalie
Gabriel
Ethan
Lori
Frankie
Quokka
Pick one to start with. You can change your mind whenever you like.
Or just Gigi, trained by a medical team
Building Gigi
An AI companion for women's gut health.
You talk to Gigi like a friend, she remembers what you tell her, and she helps you see how food, sleep, mood and cycle connect.
Gigi is now in her first pilot, and I'm building a network of gut health practitioners she can recommend to the women who use her. I build her hands-on with AI every day, as a non-engineer.
Open sessions
Try it yourself first.
Kind words
What people say
Rafa’s ability to make complex, challenging sessions and events onstage appear natural and intuitive, while simultaneously being engaging, informative and entertaining, is seriously impressive. Her approach is contagious.
Teddy KealeyExpansion Lead, Fastned UKThank you Rafa for all the ingenious things you brought into Fastned. Out of all of these, your humour and your infectious energy will be missed the most 🤘 The world needs more Rafas!!!
Georg Schmidt-HolzmannDirector Construction, FastnedHer adaptability and genuine care make her an exceptional choice!
Claudia QuagliaMultidisciplinary artistFAQ
Frequently asked questions
Who is Rafaela Buena?
Do you run AI workshops in English?
Do participants need technical knowledge?
Where do sessions take place?
How do I book?
Free 30-minute call