Founder in AI.
Building Gigi.
I’m Rafaela Buena. I’m building Gigi, an AI companion for women’s gut health, and I help companies and L&D teams get their people using AI with confidence.
Gigi is now in private pilot in Amsterdam.
Join the waiting list: talktogigi.ai
Rafaela Buena
I’m a founder in AI and a senior communications professional. I’m building Gigi, an AI companion for women’s gut health: you talk to her like a friend, she remembers what you tell her, and over time she helps you see how food, sleep, mood and cycle connect.
Before Gigi, I led PR, marketing and internal communications across Europe and in over 100 countries. As a speaker and host, I have coached dozens of speakers to shine on stage and brought teams together across cultures and time zones.
Building a company with AI every day is also what I teach. I run hands-on AI workshops for companies and L&D teams, AI Promptathons, AI Labs in Amsterdam and 1:1 AI coaching, so people leave able to use AI on their real work the same week.
I’m also a certified LEGO® Serious Play® facilitator. Connect with me on LinkedIn.
JOIN MY NEXT SESSION
Hands-on AI workshops where your people learn on their own real work, from a first AI Exploration Session to prompt engineering and building AI agents. Built for teams and L&D programmes, in Amsterdam, across the Netherlands or online.
Something different and fun, yet highly effective. A hands-on workshop method that gets everyone thinking, building, and speaking.
Teams unlock hidden ideas, tackle tough topics, and gain fresh perspectives — together. It's fast, surprisingly deep, and designed so every voice is heard.
Gigi is an AI companion for women’s gut health, founded by Rafaela Buena and born from her own long search for answers. Talking to Gigi is a real conversation, not a form: nothing to log and no plan to follow.
She remembers what you tell her, connects food, sleep, mood and cycle over time, and helps you see your own patterns sooner. Gigi is built with doctors and reviewed by a clinical team. She is a wellness companion, not a doctor, and is now in private pilot in Amsterdam.
“Rafaela organised the content and prepped the often inexperienced speakers and made it an exciting and energising programme. She had full responsibility for the programme and made it energising and engaging.”
— Victor van Dijk, CFO, Fastned
People I worked with say…
“Her adaptability, humility, and genuine care make her an exceptional choice!”
— Claudia Quaglia, multidisciplinary artist
“Thank you Rafa for all the ingenious things you brought into Fastned. Out of all of these, your humour and your infectious energy will be missed the most 🤘 The organisation of last year's Fastned Days was fantastic.
The world needs more Rafas!!!”
— Georg Schmidt-Holzmann, Director Construction, Fastned
“Her professionalism, guidance, and skills.
Rafa’s ability to make complex, challenging sessions and events onstage appear natural and intuitive, while simultaneously being engaging, informative and entertaining, is seriously impressive.
Her approach is contagious: she makes others relax on stage alongside her, meaning their content and output is equally more engaging and entertaining for them and their audience. This is a rare gift!”
— Teddy Kealey, Expansion Lead, Fastned UK
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