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Rafaela Buena

Certified LEGO® Serious Play® facilitator · Amsterdam

Help your team speak up, open up, and move forward with LEGO® Serious Play®

LEGO® Serious Play® is more than just bricks. It’s a powerful, hands-on method that helps teams think differently.
Half-day sessions · 3–6 hour labs · multi-session strategy sprints · in Amsterdam
A participant building a LEGO® Serious Play® model during a workshop facilitated by Rafaela Buena

The method

More than just bricks: a hands-on method that helps teams think differently

By building models with LEGO®, participants turn abstract thoughts into physical objects, making complex ideas visible and easier to discuss. Everyone builds. Everyone shares. Every perspective is heard.

This method taps into both logic and imagination, creating a safe, judgment-free space where even difficult topics can surface, and real insights emerge.

A participant laughing as she leans over her LEGO® model at a workshop table
Participants at a table of LEGO® models, one holding up a red brick as she talks

Everyone builds. Everyone shares. Every perspective is heard.

In a typical LEGO Serious Play workshop, participants build to a prompt, share with their peers and exchange. It’s highly interactive: everyone gets to speak and share.

When to use it

When to use LEGO® Serious Play®

You can use LEGO® Serious Play® to unlock insights and alignment across a wide range of situations, including:
  1. 01Team dynamics & trust building: for new or established teams
  2. 02Navigating change & transitions
  3. 03Defining company values or team purpose
  4. 04Clarifying vision & strategy
  5. 05Exploring solutions for bottlenecks
  6. 06Addressing hidden tensions or conflicts
  7. 07Creative problem-solving & innovation sessions
  8. 08Project kickoffs or retrospectives

Whether your team needs to have an honest conversation, align on a shared goal, or explore new ideas, LEGO® Serious Play® helps make the invisible visible, and the complex manageable.

Why it works

Why choose LEGO® Serious Play®?

  • Bring out voices that often go unheard.
  • Make tough conversations easier and more productive.
  • Break through overthinking by getting participants to work with their hands and minds.
  • Lead to faster alignment and clearer next steps.
  • Engage introverts and extroverts equally.
  • Create a shared visual language everyone can understand.

Unlike traditional meetings

Unlike traditional meetings, where the loudest voices dominate, LEGO® Serious Play® ensures everyone participates, building stronger collaboration, trust, and ownership.

Book your LEGO session

Tell me your needs

Tell me about your team and the situation you’re facing.

LEGO® Serious Play®

Help your team speak up, open up, and move forward.

Bring out voices that often go unheard, and make tough conversations easier and more productive.