Help your team speak up, open up, and move forward

with LEGO® Serious Play®

LEGO® Serious Play® is more than just bricks.

It’s a powerful, hands-on method that helps teams think differently.

By building models with LEGO®, participants turn abstract thoughts into physical objects, making complex ideas visible and easier to discuss. Everyone builds. Everyone shares. Every perspective is heard.

Signboard titled 'Benefits of LEGO Serious Play' showing three illustrations: a woman stacking LEGO bricks with the caption 'Surfaces new ideas', two children talking at a table with the caption 'Allows every voice to be heard', and a boy holding LEGO buildings with the caption 'Makes teamwork fun and engaging'.

This method taps into both logic and imagination, creating a safe, judgment-free space where even difficult topics can surface — and real insights emerge.

Packages

Packages

LEGO Team Connect

Half-day | For teams building trust and collaboration

A playful, hands-on session to strengthen relationships and communication.

Through guided LEGO Serious Play activities, teams share stories, discover common values, and build a stronger sense of connection.

Includes: LEGO workshop kits + team reflection guide.

LEGO Innovation Lab

3-6 hours | For teams exploring new ideas

An energizing creative workshop for problem-solving and idea generation.

Teams use LEGO Serious Play methods to prototype concepts, spark fresh perspectives, and turn abstract challenges into tangible solutions.

Includes: Custom workshop design + ideation strategies + photo documentation of team models & insights.

LEGO Strategy Sprint

3-5 sessions | For leaders and project teams shaping direction

A structured, multi-session process to make strategy visible and actionable.

Through model-building and shared storytelling, teams clarify purpose, align around priorities, and co-create a roadmap for the future.

Includes: Strategic LEGO toolkit + visual and documented summary of key models and decisions.

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A woman smiling and leaning over a table with a board game, toy animals, and colorful game pieces, in an indoor setting.

When to Use LEGO® Serious Play®

You can use LEGO® Serious Play® to unlock insights and alignment across a wide range of situations, including:

  • - Team dynamics & trust building: for new or established teams

  • - Navigating change & transitions

  • - Defining company values or team purpose

  • - Clarifying vision & strategy

  • - Exploring solutions for bottlenecks

  • - Addressing hidden tensions or conflicts

  • - Creative problem-solving & innovation
    sessions

  • - Project kickoffs or retrospectives

Two women standing at a table with Lego sets and toys, one woman holding a red Lego brick.

Whether your team needs to have an honest conversation, align on a shared goal, or explore new ideas, LEGO® Serious Play® helps make the invisible visible — and the complex manageable.

Why Choose LEGO® Serious Play®?

  • Bring out voices that often go unheard.

  • Make tough conversations easier and more productive.

  • Break through overthinking by getting participants to work with their hands and minds.

  • Lead to faster alignment and clearer next steps.

  • Engage introverts and extroverts equally.

  • Create a shared visual language everyone can understand.

  • Unlike traditional meetings, where the loudest voices dominate, LEGO® Serious Play® ensures everyone participates — building stronger collaboration, trust, and ownership.

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