Who I am

Helping people feel seen, heard, and connected — whether on stage, in teams, or across organizations.

Rafaela Buena is a communications expert, keynote speaker, event host, and certified LEGO® Serious Play® facilitator with more than 15 years of experience creating meaningful connections between people, teams, and audiences.

Originally from Brazil and currently located in Amsterdam, she is known for her creative energy, warm presence, and hands-on mindset, Rafaela has a unique ability to make others feel at ease — whether she’s coaching first-time speakers, guiding teams through sensitive conversations, or leading events for hundreds of people. Clients often describe her as “the person who brings clarity to complex situations,” “a positive force in every room,” and “someone who naturally makes others shine.”

Her career spans leadership roles in communications, marketing, and internal culture for multinational organizations, including years of shaping internal communication and company-wide gatherings for Fastned, an international leader in the sustainable mobility sector.

At the core of everything Rafaela does is one simple passion:


Giving a voice to the otherwise unheard, and helping people connect — to themselves, to each other, and to their purpose.

Chosen EV Comms Leader 2024

During her work in the EV sector, Rafaela was recognized with the 2024 EV Comms Leader of the Year award, honoring her contribution to advancing sustainability through powerful, memorable communications. The award reflects her ability to craft both external messaging that moves industries forward and internal communications that strengthen culture, connection, and purpose within organizations.

Street Smarts

Driven by her passion to amplify unheard voices, Rafaela created Street Smarts — a podcast that gives space to people whose knowledge, stories, and experiences often go unnoticed. With every conversation, she creates room for perspectives that challenge, inspire, and deserve greater visibility. The podcast has grown organically, averaging 3,000 views per post on social media, and continues to reflect Rafaela’s deep belief in the power of giving others a platform to be truly heard.