AI keynote speaker and event host who makes AI land with every audience

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Rafaela Buena speaking on stage as AI keynote speaker

Most AI talks are either too technical or too vague. Mine are neither.

I’m a founder who builds an AI product every day and a communicator who has spent 15 years helping people understand complex change.

Audiences leave with a clear picture of what AI means for their work, and the confidence to try it.

Rafaela Buena presenting to a group at an AI session in Amsterdam

Keynote topics

Each can run as a 20–45 minute keynote, a fireside chat, or a keynote plus a hands-on breakout.

1. “The 95% problem”: why most AI roll-outs change nothing, and what the 5% do differently

Research in 2025 found that most generative AI pilots produced no measurable business return. I unpack why: it’s rarely the tool. It’s how people learn, what they’re allowed to try, and whether managers go first. Audiences leave with three moves they can make on Monday.

Best for: leadership events, HR/L&D conferences, company kick-offs.

2. “I’m not technical”: building an AI company as a non-engineer

The honest story of building Gigi, an AI companion for women’s health, without a computer-science degree. What AI made possible, where it failed me, and what that teaches anyone who thinks AI “isn’t for them”.

Best for: women-in-tech events, entrepreneurship and startup events, inspiration slots.

3. “Human first, AI second”: communication in the age of AI

From AI slop in inboxes to employees who resent being told to use AI. What 15 years in communications taught me about bringing people along, and the team norms that make AI feel like help, not surveillance.

Best for: communications and marketing conferences, internal comms and culture events.

4. Live AI demo: from blank page to working agent in 30 minutes

A high-energy, interactive session. The audience calls out a real problem, and we build a working AI solution together on stage.

Best for: all-hands, innovation days, conferences that want energy after lunch.

Rafaela Buena and a co-host presenting an AI session next to a screen
Rafaela Buena with attendees at an event in Amsterdam

Event hosting & moderation

I host conferences, AI panels, award shows and all-hands, in person or across time zones. I prep your speakers (many of them inexperienced on stage), keep the programme on time, and make sure the audience actually listens.

“She makes others relax on stage alongside her, meaning their content and output is equally more engaging and entertaining for them and their audience. This is a rare gift!”
Teddy Kealey, Expansion Lead, Fastned UK

“Rafaela organised the content and prepped the often inexperienced speakers and made it an exciting and energising programme. She had full responsibility for the programme.”
Victor van Dijk, CFO, Fastned

Stages & recognition

Participants working on laptops during an AI workshop
  • EV Comms Leader of the Year 2024

  • Host and programme lead, Fastned Days

  • Host of AI Labs and AI Promptathons in Amsterdam

  • Creator and host of the Street Smarts podcast

Practical details

  • Languages: English, German, Portuguese

  • Formats: keynote (20–45 min), fireside chat, panel moderation, full-day hosting, keynote + workshop combo

  • Location: Amsterdam-based. Available across the Netherlands, Europe and online

  • Fees: Fees depend on format and event. Ask for a quote.

  • What you get: a prep call, a tailored talk built around your audience, slides shared afterwards, and a promo video/LinkedIn post for your event

Frequently asked questions

Group photo of workshop participants with Rafaela Buena

What people said

Review from Patricia: she learned a lot and Rafaela explained everything so well
Review from Marie Oliver: a great practical workshop that was extremely helpful and very well delivered
Review from Sarah Warsaw: Rafaela gave us the basics that often feel like the barrier to getting started
Review from Aurelia Bode: Fantastic

Planning an event?

Tell me about your audience and date. I’ll reply within two working days with availability and an idea for your session.