1:1 AI coaching · Amsterdam & online
Learn to use AI in your business, and actually own it
You run the whole thing. Strategy, delivery, admin, marketing, the lot.
AI should be giving you hours back, not adding one more confusing thing to your list.
In personal 1-1 sessions, I help you put AI to work in your specific business, and I teach you to build and run it yourself.
No black boxes. No dependency on me. You leave understanding exactly what you have and how to use it.
If any of this sounds like you
- You know AI could save you time, but you do not know where to point it first.
- You have dabbled with ChatGPT and got underwhelming results, so you stopped.
- Every course feels either too basic or aimed at engineers, never at you.
- You do not want an agency to build you something you cannot maintain or change.
Most AI help for small businesses is either a generic course or a subscription bot that forgets your business the moment you close the tab. Neither one leaves you more capable. My coaching does the opposite.
The goal is for you to walk away genuinely able to do this on your own.
How I work
I help you build, and you own it
Here is the principle the whole thing runs on: I coach you to understand and own what gets built, rather than building a system you have to keep paying someone to touch.
When a consultant hands you a finished setup you do not understand, you have not gained a skill. You have gained a dependency.
I would rather you leave each session a little more capable than you were before.
That comes from a senior communications background and from building real AI tools myself, including Gigi, my AI companion for women’s gut health. I know how to make AI make sense to a human who has a business to run and no time to waste. We work in plain language, on your real tasks, at your pace.
No black boxes
No dependency on me.
With you in control
Get AI working in your business, with you in control
Whether you want to crack one specific thing or build AI into how you run everything, we start from your real work and your priorities.
You leave with tools you understand and can actually keep using.
Coaching options
The right fit depends on your business, so we confirm it on a quick call first.
90 min
One session
AI Kickstart Session
One 90-minute session on the one thing you most want AI to do for your business. You leave with it working, plus a written summary and next steps.
Multi-week
Program
AI Empowerment Program
A multi-week program. We map where AI fits in your business, then build your setup step by step: assistant, workflows, content system, and your first automation.
3 sessions
For managers & executives
Leader’s AI Intensive
For managers and executives who need to lead AI adoption. Three sessions: get fluent yourself, design your team’s approach, and plan the roll-out.
Prefer to learn at your own pace?
My online AI course, Your AI Chief of Staff for 2027, opens in December. You build three AI systems for your content, files and admin, with no code.
Kind words
What people said
The session was soooo sooo good. I learned a lot and Rafaela explained everything so well. She is so enthusiastic and knowledgeable. I have much more understanding of AI now and I loved the session.
Great session, Rafaela gave us the basics that often feel like the barrier to getting started! Thank you.
Great practical workshop that was extremely helpful and very well delivered too 🧡
“Fantastic.”
FAQ
AI coaching: frequently asked questions
Who is 1:1 AI coaching for?
Do I need technical knowledge?
What do we actually work on?
What tools do you use?
Will you build the AI tools for me?
How do I start?
Is coaching in Amsterdam or online?
Get in touch
Get in touch
Free 30-minute call