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Rafaela Buena

AI workshops · coaching · facilitation

Workshops, AI coaching, and facilitation that bring out the best in your team

I help teams and small business owners across Europe and the UK, and online, through hands-on AI workshops, personal AI coaching, LEGO® Serious Play® sessions, and event hosting.
Amsterdamacross Europe and the UKonline
Rafaela Buena on a phone call in a plant-filled Amsterdam café

Hi, I’m Rafa

I am Rafaela Buena, a Creative AI Integrator and facilitator based in Amsterdam.

Whatever the format, the work is practical, human-centered, and runs in English with no technical background needed. The goal is simple: people leave more capable, more connected, and in control of what they build.
  • Practical
  • Human-centered
  • Hands-on
  • No technical background needed
Rafaela Buena facilitating a LEGO® Serious Play® session at a table
Group photo of participants at an AI workshop with Rafaela Buena
Rafaela Buena smiling on stage while hosting Tummy Talks by Gigi in Amsterdam
Workshop participants trying AI tools on their phones
Participants at an AI workshop by Rafaela Buena in a room with paper lanterns

Pick your path

Ways of working together

Each way to work with me is built around the same idea: human-centered, hands-on, and yours to keep.

Pick the path that fits you, or book a discovery call and we will find it together.

Book a discovery call
Participants at laptops during an AI workshop for teams in Amsterdam

For teams

AI Workshops for Teams

Hands-on AI workshops for teams who want to adopt AI together. A ladder of formats, from a half-day AI Exploration Session, to a focused Prompt Engineering session, to a half-day Build Your AI Agents workshop.

Ideal for communications, marketing, and creative teams.

Rafaela Buena helping a participant during an AI masterclass

For founders

1-1 AI Coaching

Personal AI coaching for solopreneurs and small business owners. Learn to use AI in your own business and build your own tools, with nothing handed over as a black box.

Start with a single session or join the multi-week AI Empowerment Program.

Participants at tables during a LEGO® Serious Play® session by Rafaela Buena

For teams

LEGO® Serious Play®

Facilitated LEGO® Serious Play® workshops that help teams think differently, talk openly, and hear every voice.

A powerful way to surface insights and strengthen collaboration that standard meetings rarely reach.

Rafaela Buena speaking on stage at an event

For events

Event Hosting & Keynote Speaking

Warm, professional event hosting and keynote speaking for conferences, all-hands, and company retreats, in person or across time zones.

I keep complex agendas running smoothly and help every speaker feel confident on stage.

FAQ

Frequently asked questions

What does a Creative AI Integrator do?

A Creative AI Integrator helps teams and businesses bring AI into their everyday work in a practical, human-centered way.

The focus is not technology for its own sake. It is discovering which AI tools fit your goals, your people, and your workflows, and building the skills and confidence to use them well.

Who are these AI workshops and coaching sessions for?

Two main groups: teams who want to adopt AI together, especially communications, marketing, and creative teams, and entrepreneurs and small business owners who want personal 1-1 coaching.

No technical background is needed for either.

Are sessions in Amsterdam, online, or both?

Both. On-site in Amsterdam and anywhere in Europe and the UK, and fully online for remote teams and clients anywhere.

Sessions are delivered in English, German or Portuguese.

Do I need to know anything about AI beforehand?
No. Everything is designed for mixed levels, including complete beginners. Sessions use plain language and build live and hands-on, so you leave understanding and owning what you create.
What is LEGO® Serious Play® and how does it fit in?

LEGO® Serious Play® is a facilitated workshop method where teams build models with LEGO bricks to think through ideas, surface honest conversations, and make sure every voice is heard, not just the loudest.

It is a hands-on way to explore strategy, alignment, and collaboration that standard meetings rarely reach, and it sits alongside the AI work as another way to help teams think and communicate better.

You can read more about it here.

Free discovery call

Pick the path that fits you.

Or book a discovery call and we will find it together.