My unique approach to Internal Comms:
How can we tell your story in a way people actually want to listen?
Instead of delivering yet another pipeline-and-goals speech, I convinced all of Fastned’s Directors to take a trip to the future and back. With a smoke machine, eye-catching graphics, and their own playful takes on wigs and props, they delivered their speeches as if speaking from the future — letting their creativity lead the way.
The result: The lengthy presentations from all Directors and the CFO became the highlight of the day, rather than a slot for the occasional snooze.
There’s no crowd too big to participate actively.
For a company that thrives on challenging others, I brought in two young professional debaters to present their toughest arguments against EVs and charging.
At first? Let’s just say the room buzzed with skepticism when people realized what was about to happen…
But then — magic.
The result: Hundreds of people engaged — talking to each other, taking the stage, and firing back with their own counterarguments.
Internal Comms is also about bringing the outside in.
I created several frameworks to keep people connected to the mission and up to date with what’s happening in the world beyond our walls. One of them was the “Chicken and Egg Academy” — where I won our in-house experts to teach colleagues about EV technology, energy, charging, and the competitive landscape.
The result: One-third of the company enrolled, and 60 people took it seriously enough to complete a test — earning not just a certificate, but also a rubber chicken.
Got them saying this about me:
OAT-STANDING SKILLS
OAT-STANDING SKILLS
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I have successfully prevented a once-vibrant, slightly-unhinged startup culture from devolving into a beige corporate affair. The international offices now beat in perfect sync with the original, electric heart of the company.
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I have a long and storied history of defeating boredom in all-hands meetings. My methods have successfully reduced email-checking by 95% and, to my knowledge, prevented all cases of mid-presentation snoring.
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I invented a company gathering so captivating that no one—not a single soul—fell asleep. A miracle, really, considering some of the subject matter.
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I speak five fluent* languages, plus Portuñol, and have lead content creation for 100+ countries scope.
*like, REALLY.

by the way
Fun fact:
I am celiac and cannot digest gluten.
Don’t worry, that’s not the only diversity-factor I am bringing with me.
👩🏽 🇧🇷 🌈
Rafa who?
I am a certified LEGO® Serious Play facilitator — because one day I decided I’d had enough of quiet people in the room swallowing their brilliant ideas.
I created Street Smarts podcast to give a voice to people who might otherwise not get the stage.
My Labrador is the love of my life, and I am allergic to dogs.
I am developing an AI tool to help women with food intolerances and allergies.
From No No Big Oil,
to No No Big Milk.
Let's chat
Rafaela Buena
buenativa@gmail.com
Phone
(+31) 6 25 17 0369